Kristals Cosmetics is promoting its new skin care line with a series of video tutorials. The products are “based on the healing power of precious and semi-precious gemstones,” the company says.

Shay Segev, president and CEO of Kristals Cosmetics, explains, “Because Kristals products are based on a unique use of gemstones to create bioenergized formulations inspired by ancient, holistic traditions, educating customers in their optimal use is crucial. When customers visit a Kristals store, they get the chance to try out the products for themselves in a spa-like experience and of course learn how to use them. We actually match the gemstone that fits the customer’s profile to the specifically related cosmetics product. But the videos are meant to be an additional resource for when they leave the store and also to introduce these unique treatments to people who haven’t used them before.”

Amber, ruby, pearl, diamond, sapphire, gold and amethyst are incorporated into the products. These gemstones are combined with natural, organic extracts of powerful botanicals and herbal essences and oils.

The company is featuring 4 video product tutorials on YouTube, corresponding to different gemstone product lines, including Amber, Gold, Diamond and Ruby.